Sabtu, 03 Desember 2011

Web-based ESL courses: A search for industry standards

%3Ch3+class%3D%22post-title+entry-title%22%3E%0D%0A+Web-based+ESL+courses%3A+A+search+for+industry+standards+%3C%2Fh3%3E%0D%0A%3Cdiv+class%3D%22post-header%22%3E%0D%0A++%3C%2Fdiv%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22border-collapse%3A+separate%3B+color%3A+black%3B+font-family%3A+%27Times+New+Roman%27%3B+font-size%3A+x-small%3B+font-style%3A+normal%3B+font-variant%3A+normal%3B+font-weight%3A+normal%3B+letter-spacing%3A+normal%3B+line-height%3A+normal%3B+orphans%3A+2%3B+text-indent%3A+0px%3B+text-transform%3A+none%3B+white-space%3A+normal%3B+widows%3A+2%3B+word-spacing%3A+0px%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+%23333333%3B%22%3E%3C%2Fspan%3E%3C%2Fspan%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22border-collapse%3A+separate%3B+color%3A+black%3B+font-family%3A+%27Times+New+Roman%27%3B+font-size%3A+x-small%3B+font-style%3A+normal%3B+font-variant%3A+normal%3B+font-weight%3A+normal%3B+letter-spacing%3A+normal%3B+line-height%3A+normal%3B+orphans%3A+2%3B+text-indent%3A+0px%3B+text-transform%3A+none%3B+white-space%3A+normal%3B+widows%3A+2%3B+word-spacing%3A+0px%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+%23333333%3B%22%3E%3Cdiv+class%3D%22journal%22%3E%0D%0A%3Cul+style%3D%22border-style%3A+solid%3B+border-width%3A+0em+0em+0.2em%3B+list-style-type%3A+none%3B+margin%3A+0em%3B+padding%3A+0em+0em+0.1em+0.2em%3B%22%3E%0D%0A%3Cli%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EISSN+1442-438X%3C%2Fspan%3E%3C%2Fli%3E%0D%0A%3Cli%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3ECALL-EJ+Online%3C%2Fspan%3E%3C%2Fli%3E%0D%0A%3Cli%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EVol.+2%2C+No.+1%2C+2000+June%3C%2Fspan%3E%3C%2Fli%3E%0D%0A%3C%2Ful%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Cdiv+class%3D%22title%22+style%3D%22margin%3A+2em+5em%3B+text-align%3A+center%3B%22%3E%0D%0A%3Ch2%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3E%0D%0A%3C%2Fspan%3E+%3C%2Fh2%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Cdiv+class%3D%22author%22+style%3D%22margin%3A+0em+0em+4em%3B%22%3E%0D%0A%3Cul+style%3D%22list-style-type%3A+none%3B+margin%3A+0em+0em+1em%3B+padding%3A+0em+0.2em+0em+0em%3B%22%3E%0D%0A%3Cli+style%3D%22text-align%3A+right%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EMike+Smith+%26amp%3B+Urai+Sal%3C%2Fspan%3E%3C%2Fli%3E%0D%0A%3Cli+style%3D%22text-align%3A+right%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EHorwood+Language+Centre%2C+The+University+of+Melbourne%2C+Australia%3C%2Fspan%3E%3C%2Fli%3E%0D%0A%3C%2Ful%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Cdiv+class%3D%22article%22%3E%0D%0A%3Cdiv+class%3D%22chapter%22+style%3D%22margin%3A+0em+0em+3em%3B%22%3E%0D%0A%3Ch3+style%3D%22border-style%3A+solid%3B+border-width%3A+0em+0em+0.05em%3B+padding%3A+0em+0em+0.1em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EAbstract%3C%2Fspan%3E%3C%2Fh3%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EThis++paper+considers+the+criteria+that+should+be+used+when+assessing+an++online+language+school.+So+far%2C+there+have+been+very+few%2C+if+any%2C++discussions+of+online+language+schools+in+the+CALL+literature.+There+is+a++considerable+body+of+research+into+the+influence+of+technology+on+open++learning+and+distance+education+.+None+of+this%2C+however%2C+addresses+the++problem+that+faces+a+potential+learner+when+they+first+investigate+an++online+school.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3ESpecifically%2C++this+paper+proposes+a+framework+for+evaluating+online+webschool+sites.++It+discusses+a+number+of+these+sites+in+the+light+of+the+proposed++framework%2C+and+then+goes+on+to+describe+the+authors%27+attempts+to+enrol++into+a+number+of+them.+The+paper+concludes+by+looking+at+the+potential++problems+facing+the+schools+and+their+students%2C+and+concludes+that+the++concept+of+cyberschooling+is+still+at+too+early+a+stage+in+its++development+to+fulfil+the+promise+it+appears+to+hold.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Cdiv+class%3D%22chapter%22+style%3D%22margin%3A+0em+0em+3em%3B%22%3E%0D%0A%3Ch3+style%3D%22border-style%3A+solid%3B+border-width%3A+0em+0em+0.05em%3B+padding%3A+0em+0em+0.1em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EIntroduction%3C%2Fspan%3E%3C%2Fh3%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EA++recent+newspaper+article+in+the+Melbourne+newspaper%2C+The+Age+%287+Aug.++1999%29+entitled+%E2%80%98Teaching+by+the+minute%E2%80%99%2C+outlined+an+initiative+by+the++Australian+State+Gover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an%22+style%3D%22color%3A+red%3B%22%3EMost++do+not+specify+equipment+requirements%2C+which+presumably+means+that+a++web+browser+is+enough.+Others%2C+however%2C+encourage+students+to+utilise++video+and+audio+facilities+linked+to+their+computer.+Clearly%2C+the+more++complex+the+setup%2C+the+more+advanced+a+student%27s+computer+literacy+needs++to+be.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Col+start%3D%224%22%3E%0D%0A%3Cli+style%3D%22line-height%3A+1.3em%3B+margin-bottom%3A+0.5em%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EHow+do+the+schools+organise+their+teaching+programs%3F%3C%2Fspan%3E%3C%2Fli%3E%0D%0A%3C%2Fol%3E%0D%0A%3Cdiv+class%3D%22paragraph2%22+style%3D%22margin%3A+0em+0em+3em+2em%3B%22%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3ESome++schools+run+%E2%80%98terms%E2%80%99+starting+on+specific+days+and+running+for+a+fixed++number+of+weeks%3B+some+are+continuous%2C+offering+materials+whenever+a++student+wants+them%3B+some+require+online+attendance+at+specific+times+and++on+specific+days.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EThe++majority+of+the+schools+we+investigated+offer+a+%E2%80%98course%E2%80%99+of+lessons++followed+by+feedback+from+the+teacher+%288%2C+10%2C+11%2C+16%2C+17%2C+19%2C+29%29.+Some++of+them+offer+a+%E2%80%98conferencing+centre%E2%80%99+which+is+in+essence+an+email++listserver+that+students+can+use+either+for+messages+to+each+other+or++for+the+teacher+to+communicate+to+the+students+%2824%2C+26%2C+30%29.+The+most++ambitious+schools+attempt+to+recreate+the+college+atmosphere+by+offering++semester-long+courses+and+encourage+students+to+have+a+video+camera+and++an+audio+link+to+the+teacher+and+to+the+rest+of+the+%E2%80%98class%E2%80%99+using++Microsoft%27s+NetMeeting+software+%285%2C+20%2C+22%2C+23%2C+28%29.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EThere++are+a+surprising+number+of+blank+squares+in+our+table+%E2%80%94+most+worrying++perhaps+are+the+ones+in+the+%E2%80%98Cost%E2%80%99+column.+We+found+none+with+a+formal++syllabus+posted+on+their+site.+One%2C+Number+28%2C+based+its+courses+round+a++published+textbook%2C+which+could+be+seen+as+a+form+of+syllabus.+Few+even++attempt+to+indicate+that+they+follow+a+particular+a+teaching++philosophy.+It+is+possible+that+we+may+have+missed+some+of+the++information+when+we+searched+the+sites%3B+however%2C+if+we+were+capable+of++missing+them+then+it+is+most+likely+that+potential+students+will+miss++them+too.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3Ch4%3E%0D%0A%3Cspan+class%3D%22italic%22+style%3D%22font-style%3A+italic%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EEnrolment+levels%3C%2Fspan%3E%3C%2Fspan%3E%3C%2Fh4%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EThe++level+of+attendance+at+these+cyberschools+is+hard+to+gauge.+Many+of+the++schools+demand+an+up-front+payment+before+enrolment%2C+and+give+no++indication+of+how+big+the+classes+are.+Occasionally+small+clues+betray++the+size+of+their+enrolment%3A+Compuhigh+%2816%29%2C+for+instance%2C+claims+to++have+a+%E2%80%98daily+posting+responding+to+student+questions%E2%80%99+that+is+freely++accessible+to+the+casual+visitor.+On+the+day+we+looked%2C+there+were+four++postings%2C+one+asked+about+how+to+enrol%2C+one+asked+about+how+to+unenrol%2C++one+asked+about+the+content+of+the+program%2C+and+only+one+had+a+genuine++language+question.+Four+responses+to+questions+indicate+the+likelihood++of+a+very+small+number+of+enrolments.+Another+cyberschool+%2830%29%2C+which++claims+to+have+eight-week+%E2%80%98terms%E2%80%99+running+throughout+the+year%2C+has+not++even+bothered+to+post+the+dates+of+its+terms+beyond+May+1999%2C+probably++indicating+no+students+whatsoever.+This+is+presumably+also+true+of+the++two+schools+we+attempted+to+enrol+into%2C+but+which+did+not+respond+to+us.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3Ch4%3E%0D%0A%3Cspan+class%3D%22italic%22+style%3D%22font-style%3A+italic%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EThe+practical+problems+of+cyberschooling%3C%2Fspan%3E%3C%2Fspan%3E%3C%2Fh4%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EStudents++face+a+number+of+problems+that+are+inherent+in+the+uses+of+technology++for+distance+learning%3A+in+particular%2C+a+lack+of+computer+literacy%2C+and++the+need+to+maintain+a+sense+of+purpose+%28in+other+words%2C+the+need+for++strong+motivation%29.%3C%2Fspa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try+%28if+it+can+be+called+that+yet%29+has+a+serious+image+problem.++Most+of+the+sites+are+unwelcoming%2C+with+few+graphics+and+only+a++sprinkling+of+images+of+people+that+would+provide+a+human+%E2%80%98face%E2%80%99+to+the++organisation+behind+the+site.+There+is+the+occasional+photograph+of+an++individual+teacher+or+principal%2C+but+otherwise+most+sites+consist+of++pages+of+form-like+exercises+to+fill+in+and+faceless+emails+to+read.+An++exception+to+this+is%3C%2Fspan%3E%3Cspan+class%3D%22Apple-converted-space%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3E%26nbsp%3B%3C%2Fspan%3E%3C%2Fspan%3E%3Cspan+class%3D%22italic%22+style%3D%22font-style%3A+italic%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3ETestDEN%3A+Your+Personal+TOEFL+Trainer%3C%2Fspan%3E%3Cspan+class%3D%22Apple-converted-space%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3E%26nbsp%3B%3C%2Fspan%3E%3C%2Fspan%3E%3C%2Fspan%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3E%2829%29%2C+which+has+a+particularly+lively%2C+approachable+interface.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Cdiv+class%3D%22paragraph2%22+style%3D%22margin%3A+0em+0em+3em+2em%3B%22%3E%0D%0A%3Ch4%3E%0D%0A%3Cspan+class%3D%22italic%22+style%3D%22font-style%3A+italic%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3ELack+of+adequate+information+about+the+schools+and+their+courses%3C%2Fspan%3E%3C%2Fspan%3E%3C%2Fh4%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EAs++we+have+already+discussed%2C+many+of+the+sites+offer+incomplete++information%2C+and+what+there+is+often+hard+to+find.+Some+%281%2C+2%29+offer++little+or+no+information+until+after+student+enrols.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EMany++offer+a+set+of+free+exercises+as+a+sample+of+what+is+to+come+once++payment+has+been+made%3A+some+offer+a+free+week%27s+enrolment%2C+but+none++offered+any+kind+of+syllabus+document+that+shows+student+what+they+will++be+studying+and+when.+Even+the+personalised+instruction+offered+by+many++sites+is+not+accompanied+by+examples%2C+which+would+show+potential++students+what+they+can+expect.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Cdiv+class%3D%22paragraph2%22+style%3D%22margin%3A+0em+0em+3em+2em%3B%22%3E%0D%0A%3Ch4%3E%0D%0A%3Cspan+class%3D%22italic%22+style%3D%22font-style%3A+italic%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EPoor+marketing%3C%2Fspan%3E%3C%2Fspan%3E%3C%2Fh4%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EAs++we+have+indicated+earlier%2C+our+brief+experience+of+cyberschools+leads++us+to+suspect+that+very+few+of+these+cyberschools+have+large+enrolments.++The+very+fact+that+they+do+not+mention+student+numbers+makes+us+think++that+enrolments+must+be+in+the+tens+at+the+most.+Of+course+we+may+be++quite+wrong+about+this+%E2%80%94+there+is+no+way+of+telling.+If+we+are+wrong%2C++then+the+more+successful+sites+are+doing+themselves+a+grave+disservice.++In+most+cases%2C+potential+students+are+asked+to+send+their+credit+card++number+to+a+website+on+the+other+side+of+the+world+with+an+authority+to++withdraw+hundreds+of+dollars.+In+a+number+of+cases%2C+the+authority+is+an++ongoing+one+%E2%80%94+the+site+is+authorised+to+keep+withdrawing+the+same+amount++on+a+regular+basis+until+told+to+stop.+Anyone+who+is+contemplating++giving+total+strangers+this+kind+of+access+to+their+money+will+want+to++know+that+the+organisation+behind+the+school+is+legitimate+and+reliable%2C++and+that+the+service+provided+is+of+good+quality%3A+The+best+way+of++showing+that+is+by+telling+potential+customers+how+many+students+are++currently+enrolled+and+how+many+of+these+have+reenrolled.+Nothing+boosts++confidence+like+an+appearance+of+success.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2em%3B%22%3E%0D%0A%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EFurther++examples+of+poor+marketing+skills+are+the+cyberschools+who+offer+little++or+no+information+about+themselves+until+after+a+potential+student+has++sent+details+about+himself.+This+seems+to+be+a+particularly+unwise++strategy+in+the+highly+competitive+web+environment.%3C%2Fspan%3E%3C%2Fdiv%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Cdiv+class%3D%22paragraph2%22+style%3D%22margin%3A+0em+0em+3em+2em%3B%22%3E%0D%0A%3Ch4%3E%0D%0A%3Cspan+class%3D%22italic%22+style%3D%22font-style%3A+italic%3B%22%3E%3Cspan+class%3D%22Apple-style-span%22+style%3D%22color%3A+red%3B%22%3EHidden+costs%3C%2Fspan%3E%3C%2Fspan%3E%3C%2Fh4%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.3em%3B+padding%3A+0em+0.2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